How to Use Your Book as a Long-Term Growth Tool
You published your book—now what?
For many authors, this is the question that stops the momentum. The book is done, but the business impact hasn’t landed yet. Writing your book is just the beginning. How you use it determines the results it brings.
Here’s how to treat your book like a strategic tool for growth, not just a project to complete.
Step 1: Align Your Book With Your Business
Every author who is also a business owner needs to ask:
What offer does this book point to?
Where should readers go after they finish it?
How does the book support or reflect your body of work?
If your book doesn’t naturally lead somewhere, you’re leaving value on the table.
Step 2: Set Up Lead Capture From Day One
One of the most powerful uses for your book is lead generation. To make that happen, your book needs:
A call-to-action (CTA) in the intro and conclusion
A valuable freebie aligned with the topic
A short link that sends readers to your website, not just Amazon
This week’s freebie, 5 Steps to Writing a Business-Boosting Book, can help you refine your message and strategy so your book builds lasting visibility:
Download the guide
Step 3: Create a 90-Day Marketing Plan
Your book launch is not a one-week event. Treat it like an ongoing campaign.
Here’s a simple way to structure the next 90 days:
Month 1: Promote to your audience, build your list
Month 2: Focus on visibility: podcasts, guest features, collaborations
Month 3: Repurpose and refine: turn your book into posts, trainings, or talks
Need help making that plan real? The Author Marketing System gives you a custom 90-day marketing strategy created specifically for your book:
Step 4: Use Your Book in Your Everyday Content
Your book isn’t separate from your brand—it is your brand in long form. Reference it in:
Podcast guest pitches
Email series or automations
Social content
Speaking gigs or workshop slides
You’ve done the hard part: writing it. Now let your book continue working for you.
Make It Last
A book is a powerful tool when you treat it as an ongoing part of your visibility and sales strategy.
Set yourself up for long-term momentum—not just a moment.
Start with this week’s freebie to refine your strategy:
