Is it too Late for Holiday Sales?

Is It Too Late to Share Your Book This Year?

November 10, 20252 min read

You’ve probably seen it everywhere already: holiday decorations, year-end countdowns, sales announcements.

And maybe, in the middle of all that, you’re asking yourself:

“Did I wait too long to get my book into the mix?”

If your book hasn’t launched yet, or if you published earlier and didn’t have the bandwidth to promote it, you’re not behind.

You’re just in need of a new path forward.

What If Your Book Is Still a Perfect Holiday Gift?

Let’s flip the script. Instead of thinking you missed your chance, consider this:

Your book could be the very thing someone needs right now. Whether it’s for inspiration, escape, encouragement, or a practical solution - your words hold value.

And there’s still time to help your readers find it.

Keep It Simple. Keep It Aligned.

This isn’t about rushing into a big, high-pressure campaign. It’s about asking: How can I make it easy for someone to give (or receive) my book as a meaningful gift?

That might look like:

  • A thoughtful email to your audience reminding them that your book is available

  • A short social post showing how your book makes a great stocking stuffer or companion to a cup of cocoa

  • Offering signed copies or simple bonus content that adds value without adding stress

Where to Start (Even If You Feel Overwhelmed)

Start with your purpose. Why did you write the book? Now connect that purpose to what your audience might be feeling right now.

People are looking for gifts that matter. Your book fits that need.

Even if you only share about it a few times this season, those moments of visibility can spark real connections - and real sales.

A Gentle Nudge Forward

If you’re not sure how to position your book for holiday sales - or if the pressure of promotion makes you want to check out - the Holiday Book Sales Mini-Plan was created for you.

This free guide is short, focused, and built around what matters most: helping your book get into the hands of readers in a way that feels aligned, not overwhelming.

Inside the Mini-Plan, you'll find:

  • Holiday-friendly ways to talk about your book

  • Simple visibility actions that won’t take over your calendar

  • Creative ideas to help your book feel like a meaningful gift

Download the Holiday Book Sales Mini-Plan here

This is your season, too. Let your book be part of it.

Hey! I’m Julie Pershing, Your Book Coach. I help coaches, speakers, and entrepreneurs turn their signature programs into books to build authority, establish expertise, and grow their audience.

Julie Pershing

Hey! I’m Julie Pershing, Your Book Coach. I help coaches, speakers, and entrepreneurs turn their signature programs into books to build authority, establish expertise, and grow their audience.

LinkedIn logo icon
Instagram logo icon
Back to Blog