What Self-Publishing Really Requires (And What It Doesn’t)

Self-publishing can feel like a maze of conflicting advice. Do I need a launch team? A formatter? A massive audience?

If you’re asking those questions—you’re not alone. Many first-time nonfiction authors think they need to master every piece of the puzzle before they can publish. But that belief often leads to confusion and stalled momentum.

This week, let’s break it down: What does self-publishing really require?

Let’s Start with Visibility

You don’t need to go viral—but you do need to show up. This is where a few strategic social media moves go a long way. My free resource, 5 Social Media Strategies, gives you focused ideas to build interest before your launch without having to be everywhere at once.

You Need a Launch Plan—Not Just a Date

When you’re ready to publish, what’s your plan to get your book seen? Launch to Bestseller lays out every phase of a strong book launch, from prepping your audience to keeping momentum going after release. It’s simple, doable, and just $19.

Skip the Overload

Publishing doesn’t require a massive platform, fancy tools, or a 12-week campaign. It requires a plan, consistency, and understanding what you need for your book.

You already wrote the book. Don’t let the noise of “shoulds” hold you back. Start with real strategies—and a real plan.

If you’d rather not go it alone, I also support select authors with full publishing services. Book a call here if you’d like to talk about your project.