Image

Self-Publishing vs. Traditional Publishing: Which is Right for You?

June 27, 20252 min read

Publishing a book is a huge accomplishment, but before you take the leap, you must decide which publishing path is best for you—self-publishing or traditional publishing. Each has its pros and cons, and the right choice depends on your goals, timeline, and resources. Let’s break it down.

Self-Publishing: The Pros & Cons

Pros:

  • Full creative control – You decide everything from the cover design to the pricing.

  • Faster publishing timeline – You can publish in weeks instead of years.

  • Higher royalties – Self-published authors keep up to 70% of royalties compared to 10-15% in traditional publishing.

  • Ownership – You retain all rights to your book, including movie rights and translations.

Cons:

  • Upfront costs – You cover editing, design, and marketing expenses.

  • Marketing responsibility – Without a publisher, you’re responsible for promoting your book.

  • Credibility challenges – Some readers and bookstores still favor traditionally published books.

Traditional Publishing: The Pros & Cons

Pros:

  • Industry credibility – A traditional publisher gives you access to established distribution channels and credibility.

  • No upfront costs – The publisher covers editing, design, and printing.

  • Advance payments – Some publishers offer upfront payments before your book even sells.

Cons:

  • Lengthy process – It can take years to get published.

  • Lower royalties – Authors often receive only 10-15% of book sales.

  • Less control – The publisher makes final decisions on editing, cover design, and pricing.

Which One is Right for You?

If you want full creative control, faster publication, and higher earnings per book, self-publishing is the way to go. However, if you prefer industry support, no upfront costs, and traditional bookstore distribution, traditional publishing may be the right choice.

Still Deciding? Get Expert Guidance!

To help you navigate your publishing journey, I’ve put together 5 Things You Need to Know to Write Your Non-Fiction Book, a free guide filled with expert insights on writing, publishing, and marketing your book.

Download it here: 5 Things You Need to Know

Whichever path you choose, the most important step is to get started—your book deserves to be out in the world!

You're invited to join The Writer Experience—a free Facebook group for authors, writers, coaches, speakers, and entrepreneurs. It’s a supportive space where you can access helpful resources, connect with like-minded creatives, and stay motivated as you move forward with your writing and publishing goals.

Hey! I’m Julie Pershing, Your Book Coach. I help coaches, speakers, and entrepreneurs turn their signature programs into books to build authority, establish expertise, and grow their audience.

Julie Pershing

Hey! I’m Julie Pershing, Your Book Coach. I help coaches, speakers, and entrepreneurs turn their signature programs into books to build authority, establish expertise, and grow their audience.

LinkedIn logo icon
Instagram logo icon
Back to Blog